Racist Hollister models anger South Koreans

Fewer retail brands seem more Americanized than Hollister (and their parent company:  Abercrombie & Fitch).  When Hollister tried to branch out to South Korea recently, their models portrayed racist attitudes and angered the potential market of locals. 

Models tweeted themselves in offensive poses with statements such as:  "Hahahaha they ruhhvvvv itttt!"


Although Hollister eventually apologized, they may want to heed Suzy Danielle De Loa's words on Hollister's Facebook page:  "You make me ashamed to be part of the American culture...How can you not screen your employees on cultural awareness.”

http://www.latimes.com/business/money/la-fi-mo-hollister-racist-models-south-korea-20120910,0,7297294.story

http://www.huffingtonpost.com/2012/09/09/hollister-model-twitter-south-korea-racist_n_1868342.html

http://blog.angryasianman.com/2012/09/hollister-models-go-to-korea-act-like.html

http://www.globalpost.com/dispatches/globalpost-blogs/hollyworld/hollister-models-fired-asian-slurs-at-south-korean-store

What do you think?  Should companies be held accountable for the actions of their employees?